On November 17 and 18, 2009 master-classes on “The specialties of PR activities in the theater sphere” took place at the Northwest Academy of State Service. They were carried out at the example of the Department of Youth Projects of the Alexandrinsky Theater and the program of “Formation of the Youth Audience and Cultural Theater Media.” Svetlana Yurtaikina, Head of the Department of Youth Projects of the Alexandrinsky Theater, Sergey Ilchenko, Head of the Department of Radio and Television of the SPbSU School of Journalism, and theater columnist Maria Boshakova took part in the master classes.  Students from several St. Petersburg universities participated in the master classes.  Various issues related with reaching the audience were covered at the Round Table on November 18: the ways to attract young audience to the theater arts and build contact points with the youth theater audience.  Representatives of the Theater on the Basil Island and the Tovstonogov Big Drama Theater took part in this Round Table.   Employees of the Alexandrinsky Theater became members of the Jury of the student competition of theater publications “Theater through the Eyes of the Audience.” Its results will be concluded in early December.  The Alexandrinsky Theater will provide with honorable awards to the winners.